Visa Europe to put fans at the heart of London race weekend
London, 26 May 2015: The all-electric FIA Formula E Championship has announced that leading European payment provider Visa Europe will become the official title sponsor of its final two rounds (10 and 11) in London, held at Battersea Park on 27 and 28 June.
Following on from the recent announcement that Visa Europe would be the official payment services partner for the Monaco, Berlin and London races, this announcement sees the culmination of the season become the ‘2015 FIA Formula E Visa London ePrix’.
Visa Europe will continue its focus on putting fans at the heart of the race with exciting content for fans, both online and at the races.
Visa Fastest Lap
As part of the activation, Visa Europe has introduced the Visa Fastest Lap. This trophy will be awarded to the drivers who post the fastest lap times at both London races. In the lead up to these, UK fans will have a chance to get involved in a sweepstake to predict the time of the fastest lap with great prizes to be won.
The Visa Europe eVillage experience
The action continues off track in Battersea where Visa Europe will host a number of exciting onsite activities for race attendees. Visa will be handing out free radio headsets and broadcasting a live radio feed throughout the race weekend from the eVillage – Formula E’s dedicated fan zone. Celebrity hosts will lead the commentary giving fans the inside track from the drivers and race teams. As well as the radio, Visa will be challenging fans to take part in their own simulated Formula E driving experience.
Mark Antipof, Chief Officer, Sales and Marketing at Visa Europe said: “At Visa Europe we see this truly collaborative partnership with Formula E as a chance to project our shared passion for innovation. Increasing our current support of this evolutionary sport through the UK finale race is the perfect opportunity to enhance our commitment and engage with fans by putting them at the heart of the action.”
Alejandro Agag, CEO of Formula E, added: “We’re delighted to be announcing the next stage in our partnership with Visa Europe and for them to become the title sponsor of our climatic London events. Like Formula E, Visa is focused on putting fans at the heart of the race and we’re sure their innovative approach will help us produce a fantastic event and a great spectacle for the British public.”
Formula E is a new FIA single-seater championship and the world's first fully electric racing series. It sees ten teams competing, at speeds of up to 140 mph, in 10 of the world's leading cities including Monaco, Berlin and London. The 10 teams, each with two drivers, race on bespoke city-centre circuits creating a unique and exciting series designed to appeal to a new generation of motorsport fans.
About Visa Europe
Visa Europe is a payments technology business owned and operated by member banks and other payment service providers from 37 countries. It is the leading payments system in Europe, having increased its market share over MasterCard in Europe from 55.5% in 2011 to 56.9% in 2013.
Visa Europe is at the heart of the payments ecosystem providing the services and infrastructure to enable millions of European consumers, businesses and governments to make electronic payments. Its members are responsible for issuing cards, signing up retailers and deciding cardholder and retailer fees. Visa Europe is also the largest transaction processor in Europe, responsible for processing more than 16 billion transactions annually – at a rate of 1,622 transactions per second at peak times.
There are more than 500m Visa cards in Europe, while €1 in every €6 spent in Europe is on a Visa card. Total expenditure on Visa cards exceeds €2 trillion annually, with €1.5 trillion spent at point-of-sale.
Since 2004, Visa Europe has been independent of Visa Inc. and incorporated in the UK, with an exclusive, irrevocable and perpetual licence in Europe. Both companies work in partnership to enable global Visa payments in more than 200 countries and territories.
For more information, visit www.visaeurope.com. and follow @VisaEuropeNews
About FIA Formula E Championship
Formula E is a new FIA championship featuring Formula cars powered exclusively by electric energy. It represents a vision for the future of the motor industry over the coming decades, serving as a framework for research and development around the electric vehicle, accelerating general interest in these cars and promoting sustainability. Commencing in September 2014, the championship will compete in the heart of 10 of the world's leading cities - including London, Beijing and Miami - racing around their iconic landmarks. For the inaugural season, 10 teams, each with two drivers, will go head-to-head creating a unique and exciting racing series designed to appeal to a new generation of motorsport fans. Operating as an 'open championship', the series gives car manufacturers and constructors the opportunity to showcase their electrical energy innovations in a racing environment, designing cars to the technical specifications set out by the FIA.
Follow Formula E:
Twitter: @FIAformulaE #DrivetheFuture