Robust growth of by Visa: 13 Polish banks working to bring the service to their clients by Visa wallet already accepted across almost half of the Polish e-commerce market

Warsaw, 15 January 2015

The advantages of the by Visa digital wallet, namely convenience, speed and security of payments, have already been appreciated by merchants accounting for nearly 45% of Polish e-commerce. Since late April 2014, the wallet has been made available to its clients by ING Bank Slaski, with other banks joining the project. Currently working on deployment of the service are 12 Polish issuers: PKO Bank Polski, Bank Zachodni WBK, mBank, Bank Millennium, Raiffeisen Polbank, Credit Agricole, Getin Noble Bank, eurobank, Bank Polskiej Spoldzielczosci (PBS), SGB Bank, Santander Consumer Bank and Meritum Bank.

Poles have been increasingly eager to pay with their Visa cards for online shopping. In the 12 months to late-June 2014, e-commerce spend on Polish Visa cards approached €900 million, an increase of more than 22% on the same period a year earlier, while transactions went up more than 33%.

“Online shopping has been on the rise, there have been more and more website retailers — including those opened by brick-and-mortar retail networks – and purchases by smartphone, using mobile applications, are gaining in popularity. Noticing this potential Visa Europe has worked vigorously to develop and deploy the by Visa digital wallet, which can now be used for payments with leading online merchants. Banks are thus capable of better meeting the requirements of their clients, who are waiting for fast, simple and secure ways of online payments from various — including mobile — devices,” comments Gosia O'Shaughnessy, Regional Managing Director, Central Eastern Europe, Visa Europe.

The by Visa digital wallet service is currently provided to their customers by leading Polish acquirers and payment integrators, such as eCard, First Data Polska and Dotpay. Overall, the wallet’s acceptance network includes website merchants generating close to 45% of Polish e-commerce sales. by Visa can be used for payments at online divisions of retailers such as RTV EURO AGD, Merlin, Media Markt, Saturn, PKP Intercity, Audioteka, Cinema City, Multikino, Piotr i Pawel, PolskiBus, Ticketpro and Alfa Star.

While the by Visa wallet is currently provided by ING Bank Slaski, one does not have to be the bank’s client to use the service. A wallet can be created online — and then a customer’s card, or cards, can be registered in it, using the websites or Clients of ING Bank Slaski are offered an opportunity to immediately set up a wallet from the e-banking level, whereby the bank-issued cards can be entered in the wallet automatically. The wallet can also be created while shopping from an online retailer, after selecting the option of by Visa payment.

Among the 12 banks currently working on by Visa deployment, the first commercial launches are expected in late Q1 and early Q2 2015.

Poland is among the first four markets in Europe to have adopted the by Visa digital wallet. The solution has huge innovation potential, and by the end of this year it will have been brought to consumers in 12 countries in Europe. At present, outside Poland, the service is live in France, Spain and the United Kingdom. In addition to that, pilot projects are currently run by Visa Europe members in Germany, Italy, Norway and Sweden, and this year the wallet will also be offered to clients by banks in the Czech Republic, Greece, Slovakia and Switzerland. Throughout Europe, by Visa is already accepted at more than 30,000 online stores.

With many Polish consumers making purchases from foreign-based website merchants, it is worth remembering that payment by card — including via the by Visa wallet — is the simplest, and often the only, method of paying for such shopping.

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About Visa Europe

Visa Europe is a payments technology business owned and operated by member banks and other payment service providers from 37 countries across Europe.

Visa Europe works at the heart of the payments ecosystem providing services and infrastructure to enable millions of European consumers, businesses and governments to make electronic payments. Its members are responsible for issuing cards, signing up retailers and deciding cardholder and retailer fees. Visa Europe is also the largest transaction processor in Europe, responsible for processing more than 16 billion transactions annually – at a rate of 1,580 transactions per second at peak times.

There are more than 500m Visa cards in Europe, while €1 in every €6.5 spent in Europe is on a Visa card. Total expenditure on Visa cards exceeds €2 trillion annually, with €1.4 trillion spent at point-of-sale.

Since 2004, Visa Europe has been independent of Visa Inc. and incorporated in the UK, with an exclusive, irrevocable and perpetual licence in Europe. Both companies work in partnership to enable global Visa payments in more than 200 countries and territories.

For more information, visit and @VisaEuropeNews