Orange Cash NFC mobile payment service launches in Strasbourg and Caen

Caen and Strasbourg, 13 February 2014 - Orange and Visa Europe today announced the commercial launch of Orange Cash in Caen and Strasbourg, two of the cities with the highest use of contactless payments in France. With the launch Orange becomes the first mobile network operator in France to offer mobile contactless payments to its customers.

A simple, intuitive and secure mobile payment solution

The Orange Cash application acts as a ‘mobile purse’, taking the form of a Visa prepaid card on a phone. In order to take full advantage of the Visa contactless payment solution, Orange customers who have an NFC smartphone compatible with Orange Cash will have to go into an Orange store. Once the app has been downloaded, users are just a few clicks away from activating the service – regardless of their bank. The process is very simple, with no obligation and no paperwork.

The Orange Cash application is based on a prepaid account that customers can top up via any debit or credit bank card. Once the app has been topped up, customers can use the smartphone like any other wallet, in any retail outlet that accepts Visa contactless payments worldwide. To make a payment, users simply have to place their mobile on a payment terminal that accepts contactless payment. A passcode chosen by the user will be required for any payment over the contactless limit (note: this limit varies by country).

Users can view their transactions in real time and check their account balance, which is instantly updated.

Good tips and exclusive offers for the launch of Orange Cash

Orange Cash customers will have access to exclusive offers from a number of popular French retailers. These retailers can be located by using the application's GPS function. Once the customer has activated the service through the Orange Cash app, the retailers will then share special offers and promotions available at their shops.

To mark the service launch, Orange Cash customers who activate their account before June 30th will be credited €10, with an additional €25 credit on making €100 worth of mobile contactless payments.

Orange customers will also be able to take part in a quiz in any Orange store in Caen and Strasbourg, to run their chances in order to win a Samsung Galaxy S4.

Delphine Ernotte Cunci, Executive Director of Orange France and Deputy General Manager of Orange, says: "The launch of Orange Cash in Caen and Strasbourg embodies Orange's ambition to provide our customers with new mobile services that are simpler and more diversified. Orange Cash will be rolled out throughout France in 2014."  

Mary Carol Harris, Director of Mobile, Visa Europe, adds: "The strategic partnership between Visa Europe and Orange is extremely important in order to support the growth of mobile payments. Our agreement will allow consumers to enjoy all the benefits of Orange's expertise and Visa’s technologies in a local, trusted and secure environment, which is the hallmark of Visa payments.”

Orange Cash is a solution designed and managed with Wirecard Card Solutions, a member of Visa Europe.

More information at

About Visa Europe

Visa Europe is a payments technology business owned and operated by member banks and other payment service providers from 37 countries across Europe. 

Visa Europe works at the forefront of technology to create the services and infrastructure which enable millions of European consumers, businesses and governments to make electronic payments. Its members are responsible for issuing cards, signing up retailers and deciding cardholder and retailer fees.

Visa Europe operates a high volume, low cost business model that provides services to its members. Its surplus is reinvested into the business and used to improve capital and reserves.

There are 500m Visa cards in Europe, while €1 in every €6.50 spent in Europe is on a Visa card. In the year to September 2013*, total expenditure on Visa cards reached 2 trillion, while point-of-sale spend increased by 8.5% to €1.4 trillion. Annual online spending on Visa cards continues to grow (20% year-on-year) and now stands at €240bn.

Since 2004, Visa Europe has been independent of Visa Inc. and incorporated in the UK, with an exclusive, irrevocable and perpetual licence in Europe.  Both companies work in partnership to enable global Visa payments. As a dedicated European payment system Visa Europe is able to respond quickly to the specific market needs of European banks and their customers - cardholders and retailers - and to meet the European Commission’s objective to create a true internal market for payments.

For more information, please visit or follow @VisaEuropeNews on Twitter

*Metrics from October 2012 to September 2013

A propos d'Orange

Orange est l'un des principaux opérateurs de télécommunications dans le monde, avec un chiffre d'affaires de 43,5 milliards d'euros en 2012 et 166 000 salariés au 30 septembre 2013, dont 102 000 en France. Présent dans 32 pays, le Groupe servait plus de 232 millions de clients au 30 septembre 2013, dont 175 millions de clients du mobile et 15 millions de clients haut débit fixe dans le monde. Orange est également l'un des leaders mondiaux des services de télécommunications aux entreprises multinationales sous la marque Orange Business Services.

Orange est coté sur le NYSE Euronext Paris (symbole ORA) et sur le New York Stock Exchange (symbole ORAN).

Pour plus d'informations (sur le web et votre mobile) :,, ou pour nous suivre sur Twitter : @presseorange.

Orange et tout autre produit ou service d'Orange cités dans ce communiqué sont des marques détenues par Orange ou Orange Brand Services Limited.