Clarks signs up to Visa’s digital wallet, by Visa

London, 7 August 2013: Visa Europe and WorldPay today announced that customers of Clarks will be able to make purchases online using the by Visa digital wallet service.

Clarks has over 500 stores throughout the UK and Republic of Ireland, and sells more than 50 million pairs of shoes worldwide every year through a multi-channel experience. Offering consumers secure and convenient ways to pay is a key part of Clarks’ plan to build its online sales. by Visa helps support this goal by removing the need to enter card details, making it faster, easier and more secure for customers to make a payment. by Visa, the innovative new digital wallet service developed by Visa Europe, will be offered to consumers by leading banks. The service will be available across Europe with rollout due in the UK and Spain from the end of 2013*, with other markets to follow.

Duncan Olby, Senior Vice President, Visa Europe said: “The retail community is incredibly important to us and we've designed by Visa to improve sales for retailers and improve the customer experience. by Visa is fully optimised for mobile e-commerce, is easy to use and gives shoppers confidence and peace of mind when they pay online because we shield their card details. We’re delighted to have Clarks on board to help us improve the shopping experience for customers in the UK.”

Kelly Smirk, Head of MCR UK Operations, Clarks commented: “At Clarks we are all about giving the customer choice which is why we are excited to be able to start offering them by Visa, a new payment method supported by a well-known and trusted brand – Visa. This new payment method will give our customers more choice about how they want to pay online, making it more convenient, simple and safe.”

Ron Kalifa, Deputy Chairman, WorldPay comments "We’re delighted to be supporting Clarks in introducing new payment methods, like by Visa to their consumers – and we’ve been working closely with Visa to develop this new payment service for our customers. The addition of by Visa to Clarks’ payment portfolio is indicative of increasing familiarity with digital wallets to pay for goods and services online and we’re seeing growing consumer confidence that online payments can be made easily and securely.”

The fast and simple by Visa payment experience allows consumers to complete online transactions through the internet browser on a PC, laptop, tablet, or smartphone in a simple and easy manner. Full customer card details are not passed on to the retailer, helping encourage consumers to feel safe when shopping online. In addition the improved customer journey streamlines the online checkout experience in order to reduce basket abandonment and, in turn, increase sales conversions for merchants.

*Subject to development timetable.

About Clarks

Since 1825, C&J Clark Ltd has been a family-owned company built on designing and selling great shoes. Over the years, we have grown from a small, UK-based manufacturer and wholesaler to the biggest brown shoe brand globally by sale volume. Through it all, one thing has set us apart: the pride our employees feel as we work together to constantly delight our consumers by reinventing the products and services we offer. First and foremost, we are a company of shoe experts and innovators, guided by our 188-year heritage. In the next stage of our journey over the next five years, we have our sights set on something enormous: to become the undisputed leader in the Everyday Footwear category. We’ll make that happen by continuing our legacy together – and succeeding by becoming a brand that consumers don’t just know about, but love.

To find out more about the UK Clarks experience, please visit

To find out more about the Global Clarks experience, please visit

About WorldPay

WorldPay is a leading global provider of payment and risk services, processing millions of transactions every day. WorldPay is a unification of seven leading retail payment solutions and offers a range of services including acquiring, gateway, alternative payments, risk management, and mobile payments. WorldPay became an independent company in December 2010.

For more information about WorldPay please visit
Twitter: @WorldPay

About Visa Europe

Visa Europe is a payments technology business owned and operated by member banks and other payment service providers from 36 countries across Europe.

Visa Europe works at the forefront of technology to create the services and infrastructure which enable millions of European consumers, businesses and governments to make electronic payments. Its members are responsible for issuing cards, signing up retailers and deciding cardholder and retailer fees.

Visa Europe operates a high volume, low cost business model that provides services to its members. Its surplus is reinvested into the business and used to improve capital and reserves. In the last six years, Visa Europe has invested over €1 billion in new technology and infrastructure.

Since 2004, Visa Europe has been independent of Visa Inc. and incorporated in the UK, with an exclusive, irrevocable and perpetual licence in Europe. Both companies work in partnership to enable global Visa payments. As a dedicated European payment system Visa Europe is able to respond quickly to the specific market needs of European banks and their customers - cardholders and retailers - and to meet the European Commission’s objective to create a true internal market for payments.

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