From the slopes to the online shopping cart, Visa creates a seamless
experience for fans to support their favorite Olympian!
SAN FRANCISCO--(BUSINESS WIRE)--Dec. 7, 2017--
Visa (NYSE: V), the official payment technology partner of the Olympic
and Paralympic Games, is making it possible for you to dress like your
favorite Team USA athlete. Fans at home watching the Olympic and
Paralympic Winter Games PyeongChang 2018 will be able to buy Team USA
apparel with just a few clicks using Visa Checkout. For the first time
during the Olympic Winter Games, NBC will direct viewers to a newly
launched platform where they can browse and buy gear from the Team
USA Shop worn by athletes from the mountain to the medal podium.
This press release features multimedia. View the full release here:
Team Visa athlete Hilary Knight purchases Team USA Olympic merchandise at Visa’s Winter Olympics Innovation & Commerce event on Thursday, Dec. 7, 2017 in New York. Today, Visa announced a first-of-its-kind interactive shopping experience that will allow fans watching at home to dress like their favorite Olympian. More details visit: NBCOlympics.com/gear. (Amy Sussman/AP Images for Visa)
As a leader in payment innovation, Visa continues to showcase the future
of digital payments and bring the excitement of the Games closer to fans
all over the globe. This new platform is an extension of Visa’s Olympic
Winter Games commerce experience, including the recently
announced wearable payment devices, such as payment-enabled gloves,
commemorative stickers and Olympic Winter Games pins, all commercially
available in South Korea. The wearables allow fans and athletes to
complete seamless and secure payments with a simple tap at any
In an effort to make the online checkout process faster and simpler for
fans, Visa is the preferred payment method on the shopping platform, and
fans can spend more time catching medal-worthy moments by paying with Visa
“Visa is constantly looking for new and innovative ways to bring
seamless commerce experiences to fans,” said Chris Curtin, chief brand
and innovation marketing officer at Visa. “While the wearables will
transform the payment experiences for fans attending the Games, this
integrated shopping experience is Visa’s way of imbedding the future of
retail into the viewing experience for those fans cheering on Team USA
As home to the Olympic Winter Games, NBC will integrate the platform
into on-air prompts and digital channels, directing fans to a new
shopping experience that features similar products to what they are
seeing on athletes. The featured gear from the Team USA Shop, powered by
Fanatics, the global leader in licensed sports merchandise and official
ecommerce partner of Team USA, will include sweatshirts, beanies,
mittens, t-shirts, hats and more, and purchases will support the Team
USA athletes. While the platform is now live with apparel available for
purchase, the Opening Ceremony will mark the first time the shopping
platform will update in real-time, and continue throughout the Games.
“We are committed to making the at-home viewing experience as engaging
for fans as possible,” said Dan Lovinger, EVP, Ad Sales and Sales
Marketing, NBC Sports Group. “Incorporating a retail component into our
broadcast is just another way fans can bring the Games into their home
and support their favorite athletes.”
Team Visa athletes, including Americans Mikaela Shiffrin, Chloe Kim, Gus
Kenworthy and Hilary Knight, will be featured on the platform when they
are competing or appearing. Click here
to find the current roster of Team Visa PyeongChang 2018 athletes.
To learn more about Visa and its Olympic Games sponsorship, visit https://usa.visa.com/about-visa/sponsorships-promotions/olympics-partnership.html.
About Visa Inc.
Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our
mission is to connect the world through the most innovative, reliable
and secure payment network - enabling individuals, businesses and
economies to thrive. Our advanced global processing network, VisaNet,
provides secure and reliable payments around the world, and is capable
of handling more than 65,000 transaction messages a second. The
company’s relentless focus on innovation is a catalyst for the rapid
growth of connected commerce on any device, and a driving force behind
the dream of a cashless future for everyone, everywhere. As the world
moves from analog to digital, Visa is applying our brand, products,
people, network and scale to reshape the future of commerce. For more
information, visit usa.visa.com/aboutvisa, visacorporate.tumblr.com and @VisaNews.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171207006060/en/
Source: Visa Inc.
Bitsy Rich, 415-813-7252