Landmark collaboration promotes tourism and cultural understanding
SAN FRANCISCO--(BUSINESS WIRE)--Mar. 25, 2016--
Visa Inc. (NYSE:V) today signed a Cooperation Plan with the China
National Tourism Administration (CNTA), establishing Visa as a strategic
partner of the U.S.-China Tourism Year. The landmark collaboration
between the CNTA, the U.S. Department of Commerce and Visa will provide
for a year-long series of events designed to enhance tourism, trade
cooperation, and cultural understanding between China and the United
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U.S. Olympic gold medalist and Team Visa athletes Meryl Davis and Charlie White, led a delegation of 1,000 U.S. visitors in a climb of the Jinshanling section of the Great Wall, on March 25, 2016. Davis and White are working with Visa, a sponsor of the 2016 U.S.-China Tourism Year, in an effort to boost tourism, business and understanding between China and the U.S. (Photo: Business Wire)
Visa celebrated the news at an event at the Great Wall of China, where
nearly 1,000 U.S. visitors were invited to climb the Jinshanling section
of the Great Wall alongside decorated U.S. Olympians and Team Visa
athletes Meryl Davis and Charlie White. Two-time World champions, Davis
and White were the first Americans to win the gold medal for ice
dancing, which they won at the Sochi 2014 Olympic Winter Games.
“Visa is honored to be part of the U.S.-China Tourism Year,” said Ellen
Richey, vice chairman, Risk and Public Policy at Visa Inc., who was in
Beijing this week to take part in the signing ceremony. “Tourism is a
key driver of economic growth, development, and cultural understanding.
By fostering cultural and economic exchange between the U.S. and China,
the Tourism Year will bring substantial opportunity to both countries.”
Visa’s participation in the Tourism Year is part of the company’s
broader long-term commitment to China, one of the world’s largest and
most dynamic payments markets. Visa established its presence in China in
1993, and earlier this year announced a partnership with the China
Foundation for Development of Financial Education (CFDFE) and the China
Foundation for Poverty Alleviation (CFPA) to support the Chinese
government’s efforts to reduce poverty and promote inclusive finance.
As part of its commitment to the U.S.-China Tourism Year, Visa will
support a number of campaigns throughout the year, including:
A consumer campaign featuring authentic travel experiences from local
Chinese photographers, inspiring American travelers to
A collaborative effort between Visa and financial institutions in
China to promote cross-border travel between China and the U.S.
throughout the Tourism Year.
A marketing campaign in partnership with financial institutions in the
U.S. to promote “Beautiful China” and the Tourism Year within the U.S.
through cardholder and travel programs.
Visa outreach and collaboration with local merchants to build up
payment acceptance infrastructure in smaller destination cities in
China. By encouraging electronic commerce, the initiative aims to make
traveling and transacting easier for international travelers visiting
China during the Tourism Year and beyond.
A study on the economic impact of cross-border commerce between China
and the United States in the Tourism Year.
“Visa’s support for the U.S.-China Tourism Year is a meaningful
commitment that will have significant impact in both China and the
United States.” said vice chairman Li Shihong of China National Tourism
Administration (CNTA). “We believe, with the support from Visa and other
parties involved in the initiative, the cooperation between China and
the U.S. tourism industry will achieve fruitful accomplishments.”
Throughout the year, Visa will be working with Brand USA, a public
private partnership that promotes the U.S. as a premier travel
destination, helping to bolster two-way tourism between China and the
U.S. “We are pleased Visa has joined us in support of the U.S.-China
Tourism Year,” said Chris Thompson, president and CEO of Brand USA.
“Visa provides a range of options to support the Chinese traveler’s
decision to visit the United States and has a demonstrated commitment to
About Visa Inc.: Visa Inc. (NYSE: V) is a global payments
technology company that connects consumers, businesses, financial
institutions and governments in more than 200 countries and territories
to fast, secure and reliable electronic payments. We operate one of the
world's most advanced processing networks — VisaNet — that is capable of
handling more than 65,000 transaction messages a second, with fraud
protection for consumers and assured payment for merchants. Visa is not
a bank and does not issue cards, extend credit or set rates and fees for
consumers. Visa's innovations, however, enable its financial institution
customers to offer consumers more choices: pay now with debit, pay ahead
of time with prepaid or pay later with credit products. For more
information, visit usa.visa.com/about-visa,
View source version on businesswire.com: http://www.businesswire.com/news/home/20160325005095/en/
Source: Visa Inc.
Lea Cademenos, +1-415-805-4271