The Familiar Card “Swipe” Comes to Online Commerce and Connected
New Design Helps Start-ups Compete in Visa’s API Challenge in Austin,
AUSTIN, Texas & SAN FRANCISCO--(BUSINESS WIRE)--Mar. 11, 2016--
Visa Inc. (NYSE:V) today unveiled a digital “swipe” product enhancement
for Visa Checkout that allows shoppers to complete their online purchase
by sliding a virtual image of their credit, debit or prepaid card across
the screen of a smartphone, tablet or laptop. The dynamic, new
interactive button brings an engaging new way to pay with Visa Checkout,
especially on mobile devices with smaller screens.
This Smart News Release features multimedia. View the full release here:
In 2014, Visa first introduced the Visa Checkout lightbox, which lets
consumers pay online, on any device, without being redirected from the
merchant’s site or app. The new interactive button streamlines the
payment experience even further. Now, instead of a lightbox, a consumer
sees a picture of her card on the Visa Checkout button, swipes it to the
right, and simply enters her password inside the button itself to
The interactive button is now available globally to merchants selling
digital goods and services – such as music, movies, airline seats, and
tickets – or items that customers purchase online and pick up in a
physical store. Visa will extend the interactive button functionality to
Visa Checkout merchants who ship goods in the coming months.
To continue advancing design innovation, this weekend in Austin, TX,
developers can incorporate the interactive button using the Visa
Checkout API (from the recently launched Visa
Developer Platform) as part of their contest entries in The
Everywhere API Challenge, which kick-offs Visa’s
2016 Everywhere Initiative on March 12.
“Visa Checkout’s new interactive button is yet another way we are
designing the future of online checkout and delivering on our promise to
bring the simplicity of the swipe to any device,” said Sam Shrauger,
senior vice president of Visa’s digital solutions. “This new experience
brings digital payments one step closer to the ease, trust and
familiarity that consumers have long valued from Visa in the physical
Recent pilot tests have shown that enrolled Visa Checkout customers who
used the interactive button were twice as likely to “click-through” and
complete their purchase, compared to the existing Visa Checkout
experience — which already boasts an industry leading conversion rate of
86 percent1. Visa Checkout participants visiting Pizza Hut,
for example, were roughly twice as likely to “click-through” and pay
with the Visa Checkout interactive button, while those visiting the
Virgin America and Fandango websites were each more than 1.3 times as
likely, when compared to the original Visa Checkout lightbox.
A recent Visa consumer survey2 found that more than
two-thirds (67 percent) of millennial respondents, ages 18 to 34,
reported making a purchase using their smartphone or tablet. Roughly 45
percent of millennials surveyed said they made an online purchase at
least a few times a month, compared to about 40 percent of older
“This design-led innovation is proven to increase conversion, helping
merchants reach new customers — especially millennials, who are
increasingly using their mobile devices to make purchases,” said
One of the fastest-growing consumer products in the company’s history,
Visa Checkout now has more than 11 million consumer accounts. Hundreds
of thousands of large and small merchants and 600 financial institution
partners now offer Visa Checkout in 16 countries around the world, and
expansion to five European countries and India will take place by the
end of 2016. Visa Checkout merchants represent some of the biggest
retailers on the internet, including Best Buy, Fandango, Gap, Neiman
Marcus, Pizza Hut, Staples, Rakuten, Under Armour, Virgin America,
Williams Sonoma and zulily. For a full list of participating merchants,
and to learn more about Visa Checkout’s benefits for merchants, issuers
and consumers alike, visit www.visacheckout.com.
About Visa Inc.
Visa Inc. (NYSE:V) is a global payments technology company that connects
consumers, businesses, financial institutions, and governments in
more than 200 countries and territories to fast, secure and reliable
electronic payments. We operate one of the world's most advanced
processing networks — VisaNet — that is capable of handling more than
65,000 transaction messages a second, with fraud protection for
consumers and assured payment for merchants. Visa is not a bank and does
not issue cards, extend credit or set rates and fees for consumers.
Visa's innovations, however, enable its financial institution customers
to offer consumers more choices: pay now with debit, pay ahead of time
with prepaid or pay later with credit products.
For more information, visit usa.visa.com/about-visa,
1 comScore 2015 Visa Checkout Study, commissioned by Visa.
Based on data from the comScore research panel of one million U.S.
PC/laptop users, April-October 2015.
2 Visa Business and Economic Insights; Go.Prosper consumer
survey, January 2016
View source version on businesswire.com: http://www.businesswire.com/news/home/20160311005090/en/
Source: Visa Inc.
Caroline Capers, +1 415-805-5978
Salimi, +1 415-805-5978