Visa is the world's leading payments brand (in the Global RepTrak®100 Visa holds the top position among financial companies and is 7th on the list of top technology companies, and Visa is 5th in Millward Brown's BrandZ Top 100 Most Valuable Global Brands). Visa Europe Scheme’s role is to enable access to the Visa brand, scheme rules and standards. It operates separately from the payment network (Processing).
Scheme agrees Visa licenses with card issuers and payment acquirers. Thanks to our scale, our market leadership, our solid business relationships, the unmatched strength of our brand, our innovation and continued drive for efficiency, Visa Scheme is uniquely best placed to enable our customers to grow their businesses and improve the consumer experience.
Scheme customers can access our market-leading core products – Consumer Debit and Credit, Commercial, Prepaid, Simply One and V PAY. Customers can also access associated services such as PayWave which drives increased usage through contactless and mobile payments and Verified by Visa for enhancing security in online payments.
The Scheme business develops and ensures adherence to operating regulations that set the specifications and standards for card-based payment transactions which preserve the integrity of the Visa brand.
Our Code of Conduct helps us understand our roles and responsibilities in the context of this new structure, no matter which business unit we are part of. It helps ensure individual and organisational compliance as we continue to deliver new and exciting products and services quickly and at scale.