Adrian Farina is Senior Vice President of Marketing for Europe, having joined Visa in 2012.
In this role, Mr. Farina is responsible for the development and implementation of marketing strategies by country, product and channel in the region. He also leads Visa’s marketing efforts to activate the sponsorship of the world’s biggest sporting events like the FIFA World Cup and Olympics.
He has over 20 years of marketing experience, working in the fields of consumer goods, fast food and retail services to leading companies in Latin America and now in Europe. Throughout his career, Adrian has worked both on the advertiser and the agency side.
Before joining Visa, Adrian was part of Saatchi & Saatchi X, where he led the business expansion in Latin America by opening offices in Miami, Mexico, Brazil and Argentina. Previously, Adrian served for 10 years in the marketing department of Procter & Gamble (with both regional and local responsabilities) in Argentina, Brazil, Chile and Venezuela. His experience also includes Ripley Marketing Management in Chile, and the marketing department of Pizza Hut in Argentina.
Adrian is a graduate of the University of Palermo (Argentina) and holds a bachelor's degree in Marketing.