We are the leading payments system in Europe, constantly working at the forefront of technology to introduce new, easier, and more secure payment options. We are a European membership organisation incorporated in the UK, partnering with Visa Inc., but operating as an entirely separate organisation.
We provide the brand, systems, services, and rules that help make electronic payments between millions of European consumers, businesses, and governments happen. While we do this, the banks and other service provider members who are members of Visa Europe issue payment cards, sign up retailers, and decide cardholder and retailer fees.
Our headquarters are in the UK, but we also have offices in Austria, Belgium, Bulgaria, the Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Israel, Italy, the Netherlands, Norway, Poland, Portugal, Romania, Spain, Sweden, Switzerland, and Turkey.
On the basis of data published by RBR, Visa Europe has outperformed our main competitors in Europe on cards issued, volume of payments and value of payments in each of the three years 2011, 2012, 2013 increasing our market share from 50.9% of the value of payments to 52.2%.
Based on independent research by RBR, and using like for like data, Visa Europe is gaining market share compared to MasterCard. Using constant currencies, the geographical scope of Visa Europe markets and including all products, Visa Europe’s market share by value has increased from 55.5% in 2011 to 56.9% in 2013. On the basis of RBR data, Visa Europe outperforms MasterCard on cards issued, volume of payments, value of payments and has gained share in each of the three years 2011, 2012, and 2013 (latest available data).