Benefits for merchants
As well as offering your customers an innovative new payment service, Visa payWave enables you to benefit from significant new business efficiencies.
Quicker service
With transactions completed in less than a second, the biggest benefit is the speed of service – enabling you to serve more customers more quickly, and take more advantage of peak shopping times.Easy to implement
Visa payWave builds on the investments that retailers are already making in EMV chip card technology. With a routine software upgrade and a low-cost ‘contactless’ card reader, a standard chip card acceptance terminal can be used to process Visa payWave payments as well as normal chip and PIN payments.Better for sales staff
When your sales staff process a Visa payWave payment, there is little room for error – less opportunity for miscalculations, no need to count out change therefore reduces cash management shortages, and no need to check card details or signatures.Protection from losses and fraud
Less cash means less opportunity for losses. Also, by accepting Visa payWave, your business typically benefits from the same type of payment guarantees and fraud protection that are enjoyed with standard chip and PIN transactions.Competitive advantages
By accepting Visa payWave, you can improve the experience of your customers. They will know that queues will be shorter, payments will be quicker and more convenient. Overall, shopping will be more enjoyable for them.Safe and secure
With Visa payWave, payments are securely transmitted using the highest level of cryptography – and a whole range of security measures are inbuilt into every transaction.For example, Visa payWave uses dynamic data authentication (DDA) to ensure that only a secure, approved card can be accepted at approved payment terminals. Also the Visa payment network automatically detects and rejects any attempt to use the same transaction information more than once.
So, even if a fraudster were sophisticated enough to capture and read the data from a Visa payWave transaction, this information would be useless.