• Face-to-face sales

• Recognising valid cards
• Card handling procedures

• Card-not-present sales

• Card-not-present security
• E-commerce
• Mobile commerce
• Mail Order and Telephone Order
• Making payments to Visa cards
• Recurring payments

How to recognise V PAY cards

Visa Europe has developed a new payment card - V PAY, with European customers, retailers and banks in mind.

Look out for the new V PAY logo on the card. All V PAY cards contain a chip, which works together with a PIN number entered by the customer to create a more secure payment for everyone.

1. Chip
   A chip must appear on the front of the card. Cardholders are required to enter a PIN number to make a purchase.
2. V PAY logo
   The V PAY logo appears on the front of the card. Alternative logo placement options and vertical orientation of the card and logo are possible.
3. Ultraviolet “V” element
   When placed under an ultraviolet light, a “V” printed in ultraviolet ink will be visible over the V PAY logo.
4. Flat card
   Unlike other Visa cards, V PAY cards feel flat. The cardholder’s name, account number and expiration date may be printed on either the front or back of the card, not embossed.
5. Visa holographic magnetic stripe
   Use of the Visa holographic magnetic stripe with doves in flight is optional. You may see this magnetic stripe or a traditional one on a V PAY card.

Other pages on the topic of 'recognising valid cards' are:

Refreshing the Visa brand

How to recognise Visa cards

How to recognise Visa Electron cards

Further information

VPAY.com - further information about V PAY for cardholders, merchants and banks can be found on the V PAY website.