• Face-to-face sales

• Recognising valid cards
• Card handling procedures

• Card-not-present sales

• Card-not-present security
• E-commerce
• Mobile commerce
• Mail Order and Telephone Order
• Making payments to Visa cards
• Recurring payments

Verified by Visa

Verified by Visa is a simple password-protected identity-checking service that takes the risk out of online retail, for you and for your customers.

You get protection from fraudulent transactions and the costs associated with it, and your customers get the reassurance they need to spend with confidence.

• Eliminate chargebacks
  Verified by Visa helps protect you from fraudulent claims from cardholders – that they didn’t take part in, or authorise, a payment. Once you are up and running with Verified by Visa, you are no longer liable for chargebacks of this nature.
• Boost customer confidence
  Visa Europe’s research in Germany, Spain and the UK shows that 84 percent of people who do not shop online would be more likely to with Verified by Visa. Of established Internet shoppers, 71 percent say they would do so more frequently.
• Achieve bigger sales
  Research by the analysts Gartner Group states that the average e-commerce transaction is worth less than €73. Figures from Visa Europe show that the average Verified by Visa transaction is worth more than €138.
• Implement with ease
  Using Verified by Visa is a matter of adding a quick extra step to your online checkout procedure. For customers, enrolling takes moments and each purchase is accompanied by a personalised secret message from their card issuing bank.

Our animated demonstrations show how simple it is for customers to use Verified by Visa:

Verified by Visa activation demo

Verified by Visa enrolment demo

Verified by Visa shopping demo

More information

To find out how you can get started with Verified by Visa, please contact your acquiring bank.

Further information on how to implement Verified by Visa can be found in these documents (all links open in a new browser window):
Verified by Visa: merchant fact sheet (PDF format, 191KB)

Activation During Shopping: merchant factsheet (PDF format, 218KB)

Verified by Visa and CVV2 (PDF format, 257KB)

Merchant deployment, best practices factsheet (PDF format, 329KB)

Verified by Visa Mark: merchant guidelines (PDF format, 352KB)

3-D Secure: implementation guide (PDF format, 1.1MB) – giving you information on the technology behind Verified by Visa, 3-D Secure, and how to implement it.


You can also read case studies about two companies who are successfully using Verified by Visa to boost sales and reduce operating costs:

British Airways (PDF format, 193KB)

Dabs.com (PDF format, 181KB)