Expenditure lagging behind as shoppers save their spending
until the final weekend before Christmas
- Figures from Visa Europe’s Weekly Christmas Spending
Tracker show consumer spend up on the previous week (+1.7%) yet
down on the year (-2.9%) as consumers save their spending ahead of
the last full weekend before Christmas
- Online shopping still strong in the two weeks before
Christmas, registering +2.3% increase on the previous
year
London, 19 December 2012 - Shoppers appear to
be saving their spending for a spree during the final full weekend
before Christmas, according to the findings of the Visa Weekly
Christmas Spending Tracker (covering week of 10th to 16th
December). The data show that last week spend was down -2.9%
year-on-year. Compared to the previous week, spend was up 1.7%
demonstrating the incremental increase in spend ahead of the big
day.
The Visa Weekly Christmas Spending Tracker uses adjusted Visa
Europe card transaction data to provide a robust indicator of total
consumer expenditure across all payment methods. With £1 in every
£3 in the UK spent on a Visa card, the Tracker gives a uniquely
comprehensive and timely insight into the health of consumer
spending.
Consumers hunting bargains are still heading online in the
fortnight leading up to Christmas, with spend up 2.3% year-on-year.
The High Street suffered slightly with spend down -3.9%
year-on-year but it should be noted that at this time last year the
final weekend before Christmas had already been and gone, and so
spend in 2012 appears to be behind by one week in comparison.
In a sign that consumers are beginning to stock up for
Christmas, spend on food and drink was up 12.4% on the previous
week while spend on clothing and footwear slowed though still
remained in positive territory with spend up slightly on the week
at 0.4%.
Commenting on the findings, Dr Steve Perry, Commercial
Director at Visa Europe, said: "The way in which Christmas
falls this year means that, in comparison to 2011, we appear to be
a week behind in terms of consumer spending. This is borne out in
the Visa Weekly Christmas Spend Tracker which shows that UK
consumer spending is down -2.9% annually.
"With a week to go before the big day, it appears that shoppers
are holding off their spending sprees until the weekend when we
anticipate that Saturday 22nd December will be the busiest shopping
day of the year, with consumers set to spend £1.26bn on their Visa
cards alone.
"Competition for consumer spending is fierce with growing
numbers of consumers still visiting online retailers to snap up
bargains ahead of anticipated discounting on the High Street in the
final furlong before Christmas."
Visa Europe predicts that Saturday
22nd December will be this year's busiest shopping day, with
consumers set to spend £1.26bn on their Visa cards alone. Visa
expects to process 31.9m transactions on Saturday with the hour
between 14.00 and 15.00 set to be the busiest hour of the year.
How the Visa UK Christmas Spend Tracker is
compiled:
The Visa UK Christmas Spend Tracker uses card transaction data
to provide a robust indicator of total consumer expenditure across
all payment methods. It is based on spending on all Visa debit,
credit and prepaid cards which are used to make an average of over
1.9 billion transactions every quarter and account for £1 in £3 of
all UK spending. Working with Markit, these card spending data
figures are adjusted for a variety of factors such as card
issuance, changing consumer preferences to pay by card rather than
cash, and inflation. These adjustments mean that these data are
distinct from Visa Europe’s business performance and the Tracker
reflects overall consumer spending, not just that on cards.
About Visa Europe
In Europe, there are 460 million Visa debit, credit and
commercial cards. In the 12 months ending June 2012 those cards
were used to make purchases and cash withdrawals to the value of
€1.8 trillion. 14% of consumer spending at the point of sale in
Europe is with a Visa card, and almost 80% of that is on Visa debit
cards.
Visa Europe is independent of global Visa Inc., with an
exclusive, irrevocable and perpetual licence in Europe, while both
companies operate to ensure global interoperability. As a dedicated
European payment system Visa Europe is able to respond quickly to
the specific market needs of European banks and their customers -
cardholders and retailers - and to meet the European Commission’s
objective to create a true internal market for payments.
Visa enjoys unsurpassed acceptance around the world. In
addition, Visa/PLUS is one of the world’s largest global ATM
networks, offering cash access in local currency in over 200
countries.
For more information, visit http://www.visaeurope.com/