Visa Europe and Visa Inc to launch by Visa in 2012

London, 17 November 2011 - Visa Europe and Visa Inc are launching digital wallet services in 2012, providing a secure and convenient online shopping experience, and today sees the announcement of the global brand for this new way to pay: by Visa.

Making online payments possible with a single click, allows online retailers and merchants to provide users with the simplest of checkout experiences, which is both secure and convenient, avoiding the need to enter payment card information every time they shop online. This is a service flexible enough to be tailored to fit an individual market’s requirements, but robust enough to provide impeccable reliability and security.

Visa Europe Marketing and Payment Solutions EVP Mariano Mariano Dima said: "We are tremendously excited to be announcing the latest development in the new world of payments. With mobile P2P and alerts, NFC technologies, and advanced loyalty and e-commerce services, the by Visa digital wallet service represents another significant step forward for Visa and its members, and a timely response to consumer demand for security, convenience, and flexibility."

More details of our digital wallet service launch will be communicated in the coming months.

About Visa Europe

In Europe, there are 430 million Visa debit, credit and commercial cards. In the 12 months ending March 2011 those cards were used to make purchases and cash withdrawals to the value of €1.6 trillion. 12.5% of consumer spending at point of sale in Europe is with a Visa card, and more than 70% of that is on Visa debit cards.  

Visa Europe is owned and operated by more than 4,000 European member banks and was incorporated in July 2004. In October 2007, Visa Europe became independent of the new global Visa Inc., with an exclusive, irrevocable and perpetual licence in Europe. As a dedicated European payment system it is able to respond quickly to the specific market needs of European banks and their customers - cardholders and retailers - and to meet the European Commission’s objective to create a true internal market for payments. 

Visa enjoys unsurpassed acceptance around the world. In addition, Visa/PLUS is one of the world’s largest global ATM networks, offering cash access in local currency in over 200 countries.

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