Visa Europe launches exclusive offers portal for
UK consumers
New online offers site allows retailers to reach every
Visa cardholder in the UK
London, 19 December 2011 - Visa Europe today
launched an exclusive new web portal offering deals and discounts
from popular retail brands exclusively for Visa cardholders in the
UK.
The site can either be accessed directly at www.visaoffers.eu/uk/ or via
Visa’s Golden Space website at www.visa.co.uk/goldenspace.
The new site creates a unique destination for retailers to
engage with a huge base of consumers. At launch, Visa cardholders
in the UK can access discounts from over 40 brands tailored for the
festive period, such as 30% off Hallmark, 15% off Goldsmiths, 10%
off a £20 order at I Want One of Those, 10% off all electronics and
accessories for over £49 spend at Dell, and free delivery for over
£50 spend at Hamleys, making it a must-visit destination for
bargain-hunting consumers in the run up to Christmas.
Visa Europe’s member banks can also access a comprehensive set
of customisable assets that can be used to offer extra value and
interest to their cardholders.
With 130 million Visa cards in circulation in the UK, Visa
Offers will offer a valuable outlet for retailers to house deals
and connect with a spend-focussed audience.
Crispin Rogers, Senior Vice President, Loyalty and Merchant
Analytics at Visa Europe, said: "We are keen to bring extra value
to Visa cardholders, member banks and retailers alike. For
retailers looking to connect with an enormous engaged audience, our
new portal will help them to reach consumers. Member banks can
harness this consumer interest by taking the Visa Offers assets and
making them their own, providing additional value straight to their
Visa cardholders."
Initially available to UK Visa cardholders, as the site expands
Visa Offers will become available to other European destinations
beginning with Poland shortly after.
Further developments will also see the addition of a
mobile-optimised website early next year.
Crispin Rogers added: "The beauty of Visa Offers is that it will
evolve to incorporate significant events such as Christmas,
Valentine’s Day or Mother’s Day, while also progressing
technologically, for example becoming mobile optimised to make it
even more accessible for consumers. With this broad based
capability we’ll be able to provide even richer, white labelled
Loyalty solutions for our Member Banks – including using insight
from Visa transaction data to better tailor rewards for
consumers."
About Visa Europe
As a leader in the development and implementation of payments
technologies, Visa Europe is at the forefront of contactless and
mobile payment innovation in Europe.
Visa Europe is owned and operated by more
than 4,000 European member banks and was incorporated in July 2004.
In October 2007, Visa Europe became independent of the new global
Visa Inc., with an exclusive, irrevocable and perpetual licence in
Europe. As a dedicated European payment system it is able to
respond quickly to the specific market needs of European banks and
their customers - cardholders and retailers - and to meet the
European Commission’s objective to create a true internal market
for payments. For more information, visit http://www.visaeurope.com/