Recognising valid Visa cards
Ensuring you and your staff know when a Visa
card is valid can help minimise the risk of card fraud.
The instructions below will help you and your staff recognise
the following existing and new Visa cards:
Visa cards
Visa Electron cards
V PAY cards
How to recognise Visa cards
Visa cards
- Optional chip
The information stored on a chip is protected by encryption. The
chip works together with the cardholder’s signature or PIN to
create more secure payment.
- Embossed or printed account number
Embossed numbers feel raised while printed numbers feel flat.
Account numbers are up to 16 digits, begin with a 4 and are grouped
in four groups of four numbers. Printed cards may have a partial
account number.
- Visa logo
A blue and gold logo appears on a white background, which allows
for more logo placement options and vertical orientation of the
card.
- Ultraviolet ‘V’ element
When placed under an ultraviolet light, a ‘V’ printed in
ultraviolet ink is visible over the Visa logo.
- Expiration date
Every card must have an expiration date.
- Cardholder name or identifier
The cardholder’s name or a description such as ‘Club Member’, ‘Gift
Card’, etc. are optional and may appear on the front of the
card.
- Printed first four digits of account
number
These appear beneath the account number and match the first four
digits of the account number, if shown on the card or printed on
the retailer’s receipt.
- Numeric security feature (CVV2)
This may appear either on the signature panel or to the side.
- Signature panel
The visible pattern on the signature panel may be customised but it
will always bear the Visa name repeated in ultraviolet ink and
visible under ultraviolet light. Signature panel length will vary
depending on card type.
- Visa 3D dove hologram
The hologram contains a dove, which moves when you tilt the card.
Instead of a dove hologram being present on the front, a mini dove
hologram may appear on the back.
- Mini Visa 3D dove hologram
This may appear on the reverse of the card and can be located
anywhere within the indicated area. A standard-sized Visa dove
hologram is never present on the back of a card.
- Visa holographic magnetic stripe
The Visa holographic magnetic stripe with doves in flight can
replace the square 3D hologram on the front of the card.
How to recognise Visa Electron cards
Visa Electron cards
- Optional chip
The information stored on a
chip is protected by encryption. The chip works together with the
cardholder’s signature or PIN to create more secure payment.
- Printed account number
Printed numbers
feel flat. Visa Electron cards have either the full 16-digit
account number or the last four digits of the number at a
minimum.
- Visa Electron logo
A blue and gold logo
on a white background with the word Electron printed underneath
allows for more logo placement options and vertical orientation of
the card.
- Ultraviolet ‘V’ element
When placed under an ultraviolet light, a ‘V’ printed in
ultraviolet ink will be visible over the Visa Electron logo.
- Expiration date
Every card must have an expiration date as a minimum.
- Cardholder name or identifier
The cardholder’s name or a description such as ‘Club Member’, ‘Gift
Card’, etc. are optional and may appear on the front of the
card.
- Printed first four digits of account
number
These appear beneath the account number and match the first four
digits of the account number, if shown on the card or printed on
the retailer’s receipt.
- Numeric security feature (CVV2)
This may
appear either on the signature panel or to the side.
- Signature panel
The signature panel may appear in a lower or upper position on the
back of a Visa Electron card, as long as it doesn’t interfere with
the mini 3D Visa dove hologram. The visible pattern on the
signature panel may be customised but it will always bear the Visa
name repeated in ultraviolet ink and visible under ultraviolet
light. Signature panel length will vary depending on card
type.
- An optional Visa 3D dove hologram
An optional square 3D hologram contains a dove, which moves when
you tilt the card. Instead of a dove hologram being present on the
front, a mini dove hologram may appear on the back.
- An optional mini Visa 3D dove hologram
This may appear on the reverse of the card and can be located
anywhere within the indicated area. A standard sized Visa dove
design hologram is never present on the back of a card.
- Visa holographic magnetic stripe
Use of the Visa holographic magnetic stripe with doves in flight is
optional. You may see this magnetic stripe or a traditional one on
a Visa Electron card.
How to recognise V PAY cards
- Chip

A chip must appear on the front of the card. Cardholders are
required to enter a PIN to make a purchase.
- V PAY logo
The V PAY logo appears on the front of the card. Alternative logo
placement options and vertical orientation of the card and logo are
possible.
- Ultraviolet ‘V’ element
When placed under an ultraviolet light, a ‘V’ printed in
ultraviolet ink is visible over the V PAY logo.
- Flat card
Unlike other Visa cards, V PAY cards feel flat. The cardholder’s
name, account number and expiration date may be printed on either
the front or back of the card, not embossed.
- Visa holographic magnetic stripe
Use of the Visa holographic magnetic stripe with doves in flight is
optional. You may see this magnetic stripe or a traditional one on
a V PAY card.