Verified by Visa

Verified by Visa is a simple, password-protected identity-checking service that takes the risk out of online shopping for you and your customers.

Visa is already the world’s most trusted electronic payment system. With Verified by Visa we’ve added an extra layer of security that verifies the legitimacy of both parties in an online transaction.

The service offers:

  • Increased customer confidence: Verified by Visa gives people the confidence to shop online. Our research shows that 84 per cent of people who do not shop online are more likely to do so with Verified by Visa while 71 per cent of those who normally shop online say they would do so more frequently
  • More protection for you: Verified by Visa helps to protect your online transactions by adding an additional layer of assurance to processed transactions. This results in fewer transactions being queried and fewer refunds for you to make.

To find out more, including how to implement Verified by Visa, talk to your acquiring bank. There’s also further information in our factsheets

Verified by Visa in practice

See how companies such as British Airways and are using Verified by Visa to increase sales and cut costs.

British Airways

British Airways signed up for Verified by Visa in December 2003 and the service has significantly contributed to a reduction of online fraud.

Download the British Airways case study (PDF 0.2 MB)

Verified by Visa has helped IT and home electronics company,, save up to €60,000 every month while lowering transaction costs and attracting more and more customers to its website.

Download the case study (PDF 0.2 MB)