V PAY
V PAY is a new type of pan-European debit card
based entirely on chip and PIN. It is simple for merchants to
accept and virtually eliminates the risk of fraudulent or disputed
payments.
With banks adding the new V PAY logo to their domestic debit
cards, millions of consumers across Europe now have V PAY cards in
their wallets.
How to accept V PAY
If your chip and PIN terminals accept any other Visa products,
you can easily and immediately accept V PAY. No technical
modifications are necessary. Indeed your existing merchant contract
may already cover V PAY acceptance, so it could simply be a matter
of displaying V PAY signs at your premises.
If you don’t accept other Visa products, then your chip and PIN
terminals just need a simple software upgrade.
Benefits of V PAY
- More security: Because V PAY is a chip-only,
PIN-only debit card, the risk of fraudulent or disputed
transactions is virtually eliminated
- More customers: Increasing numbers of European
cardholders are receiving V PAY cards, which they will want to use
in their own country and across Europe
- More consumer confidence: V PAY is based on
chip and PIN and benefits from consistent pan-European acceptance.
This means cardholders can be confident about using their debit
cards in more locations
- More convenience: Because it is a chip and PIN
debit card, V PAY is extremely easy and cost effective to
accept.
Visit the V PAY website for more
information