Partnerships
Visa Europe’s partnerships focus on the best
in sports and entertainment – events and organisations which share
our commitment to leadership, innovation and growth.
Visa Europe uses partnerships to increase brand leadership, grow
transaction volume, expand acceptance in new and emerging markets
and to enhance preference for our products and services. These are
relationships that deliver tangible business value for cardholders,
retailers, businesses and our members.
As one of the most recognised financial services brands in the
world, we look for partnerships that match our scale, ideals and
values.
Sports partnerships
Visa sponsors the world’s two greatest sporting events – the
Olympic and Paralympic Games and the FIFA World Cup.
Olympic and Paralympic Games
Visa has been a proud sponsor of the summer and winter Olympic
Games since 1986 and has also sponsored the Paralympic Games since
2002.
We’re now looking forward to London 2012 and the return of the
Olympic and Paralympic Games to Europe.
Our Olympic and Paralympic sponsorship gives us a global
marketing platform of astonishing range and flexibility. We not
only fully support the spirit and values of the Games, but also see
the partnership as an opportunity to demonstrate brand leadership
and increase preference for our products and services.
Visa members from across the globe are able to build exclusive
marketing, communication and merchandising campaigns around the
Olympic theme, promoting Visa products and services to their
cardholders, retailers, businesses and employees.
As the Games’ official payment partner, Visa is the only payment
card accepted at Olympic and Paralympic venues.
FIFA
No sport is more popular around the world than football. The
2006 World Cup reached a cumulative audience of 32.5 billion
viewers in over 200 countries.
In 2007, FIFA ratified Visa as one of its six worldwide
partners. As a FIFA ‘top tier’ partner, we have access to exclusive
marketing assets and a broad range of rights relating to
competitions, special events and development programmes.
We are sponsoring not just the World Cups in South Africa (2010)
and Brazil (2014), but also some 44 additional FIFA competitions in
the run up to 2014.
Linking up with football’s most important, high-profile showcase
is a natural association for Visa, one of the most recognised and
trusted financial services brands in the world. Our sponsorship
builds further recognition for the Visa brand, as well as driving
Visa product acquisition and usage for our members, and helping to
motivate employees.
Football is the lead sport in virtually every European market,
so our partnership with FIFA creates a series of unparalleled
opportunities for our members, who can use the association with
football to deliver value for their cardholders, retailers and
their businesses.
As FIFA’s exclusive financial services partner, Visa is the only
payment card accepted onsite for retail sales at all FIFA
competitions. Visa creates and manages the entire payment system
infrastructure throughout all FIFA World Cup venues.
Find
out more about the competitions run by FIFA and sponsored by
Visa
Entertainment partnerships
Visa Europe’s entertainment partnerships include association
with The O2 in London and
Berlin’s O2 World and partnerships
with Palacio de Deportes in
Madrid, Mediolanum Forum in Milan and
Globe Arena in Stockholm.