Brand
Visa is the world’s leading consumer payment
brand. With more than 360 million Visa-branded payment cards in
circulation, Visa is an integral part of people's daily lives.
Visa is the most recognised financial services brand in the
world. Millions of European consumers and retailers use Visa every
day to make and receive payments in Europe and around the world –
conveniently, quickly and securely.
Consumers like the Visa brand because it’s convenient, simple
and safe to use and, above all, they know they can trust it. Banks
want to issue it to their customers and that’s why more and more
retailers and businesses want to accept it. We license our members
to use our brand and work with them to communicate its benefits to
their customers - retailers, businesses and consumers.
These relationships work because everyone has confidence that
the Visa brand will deliver on time every time.
Life flows better with Visa
Our latest brand campaign focuses on how Visa fits into people's
everyday lives, making their lives better.
More and more people are using Visa instead of cash or cheques.
The convenience of Visa is a big factor in this. Our range of
products can be used in a wide variety of situations; whether it is
debit, credit or prepaid and whether you pay in the face-to-face
environment or online. Visa ensures secure payments with chip and
PIN in the face-to-face environment, with Verified by Visa for
online payments or making a contactless payment in less than a
second with Visa payWave. And we're continually looking to develop
new and innovative ways to make paying for things simpler and even
more secure.
Our research shows consumers perceive that we lead our
competitors across the four key elements that go to make up our
brand: acceptance, convenience, control and security. By continuing
to provide people with a convenient, secure and globally accepted
electronic way of paying for goods and services, our goal is to be
the preferred way to pay, instead of cash and cheques.