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Debit cards

The debit card is a fundamental part of personal banking today – providing a growing number of consumers with easy, immediate, anytime access to their money.

The European debit card market is twice as large as the credit card market, and is growing at more than ten per cent a year.

Debit cards make up the majority of Visa-branded cards and also generate the majority of Visa’s total sales volume. European banks are issuing more than 50,000 new Visa-branded debit cards every day. And European citizens are using their Visa-branded debit cards to spend more than €1.5 million every minute.

Debit cards account for more than 70 per cent of all Visa branded cards across Europe.

At Visa Europe, we are enabling our members to introduce more targeted and tailored debit products which can be used across more channels, more often. We’re also helping members to drive card activation and usage rates with new portfolio management disciplines. And, for the first time, we’re helping them to create debit-based loyalty programmes.

How to apply for a Visa card.