Visa in Europe

Visa in Europe

Visa Europe operates a European payment system. We are constantly working at the forefront of technology to introduce new, easier, and more secure payment options for our members and their customers across Europe.

Our products, services, and innovations meet the specific needs of our stakeholders – that’s European payment service providers, retailers, businesses, and consumers. In particular, we’re working with our European members to create a larger, more open, dynamic, and competitive electronic payments market.

View the video to see how mobile phones have been turned into contactless payment devices.

Europe's payment providers have traditionally operated a patchwork of distinct national payment infrastructures. However, it is universally accepted that everyone – payment providers, retailers, businesses, and cardholders – would benefit from a more open and consistent European payments market.

Creating an Internal Market for payments has been an objective of the European Commission for many years. Consequently, it introduced various initiatives over the past years such as Regulation 2560/2001 (now Regulation 924/2009) (Charges for cross-border payments in euro), the Financial Services Action Plan and, most recently, the Payment Services Directive (PSD).

The PSD is a new legal framework for payments which came into force on 1 November 2009 and has now been implemented in most EU Member States.

The Directive regulates most aspects of payment services on a European level, such as who can provide payment services, transparency, disputes, and liability.

See our online resources about the Single Euro Payments Area (SEPA)

Contactless in Nice

See how retailers in Nice are benefitting from contactless payments.

View the video

Making Money Flow

See how contactless cards are speeding up the Bosphorus ferry commute in Turkey

View the video