Our strategy
Payments are our business. Our aim is to
deliver innovative payment solutions that add value for our members
and support their business growth.
We help our members by constantly innovating, and introducing
new, easier, and more secure payment options. We help increase the
efficiency of members' payment operations and add value to related
retail banking products such as current accounts, savings accounts,
and consumer lending products.
We also bring value to retailers which accept cards (and, by
definition, to the acquirers that serve them) – through the
provision of fast, secure payments which, in most instances,
benefit from a valuable payment guarantee.
And, of course, we bring value to the consumers and the
businesses that use Visa to manage their payments – by bringing
greater levels of convenience, security, and confidence.
During 2011, the number of point of sale Visa
transactions increased by 14.7 per cent.
Technological change is having a significant impact on the
European payments market. For example, e-commerce payments
represent a large and rapidly growing share of the overall market,
retailers are progressively investing in new checkout and check
through solutions, and it is widely anticipated that mobile devices
will come to be used to initiate payments on a mass scale.