Innovation
In the last twenty years the payment needs of
European consumers, retailers, businesses, and payment service
providers have changed beyond all recognition.
Electronic payments are now fundamental to the success of
business, economies, and societies. We all take it for granted that
payments will work, whatever the channel, whatever the payment
device, every time.
We’re leaders in contactless payments in Europe – 10m cards
accepted by over 65,000 retailers in five markets.
Visa Europe has been at the forefront of this innovation in
Europe, and has helped Europe lead the world in the introduction of
chip and PIN payment technology.
Our investment in innovation is driven by our business model. As
a not-for-profit organisation we are not obliged to seek short-term
returns. Instead we invest for the long term, finding innovative
ways to make payments easier, faster, and more secure.
Whether it's chip and PIN to keep transactions secure, or
piloting the use of mobile phones for payments, you will always
find Visa taking a lead.
Contactless in Nice
See how retailers in Nice are benefitting from contactless
payments.
View the video