Sponsorships
Visa sponsors the world’s two greatest
sporting events – the Olympic and Paralympic Games, and the FIFA
World Cup.
Olympic and Paralympic Games
Visa has been a proud sponsor of the summer and winter Olympic
Games since 1986, and of the Paralympic Games since 2002.
We’re now preparing for London 2012, and the return of the
Olympic and Paralympic Games to Europe.
Our Olympic and Paralympic sponsorship gives us a global
marketing platform of astonishing range and flexibility. We not
only fully support the spirit and values of the Games, but also see
the partnership as an opportunity to demonstrate brand leadership
and increase preference for our products and services.
Visa members from across the globe are able to build exclusive
marketing, communication, and merchandising campaigns around the
Olympic theme, promoting Visa products and services to their
cardholders, retailers, businesses, and employees.
As the Games’ official payment partner, Visa is the only payment
card accepted at Olympic and Paralympic venues.
FIFA
No sport is more popular around the world than football.
According to official FIFA figures, the 2010 FIFA World Cup
South
Africa™ was shown in every single country and territory on
Earth, including Antarctica and the Arctic Circle. Over 3.2 billion
people around the world – that’s 46.4 per cent of the global
population - watched it at home. That’s an eight per cent rise on
the number of viewers recorded during the 2006 FIFA World Cup
Germany™.
In 2007, FIFA ratified Visa as one of its six worldwide
partners. As a FIFA ‘top tier’ partner, we have access to exclusive
marketing assets and a broad range of rights relating to
competitions, special events, and development programmes.
We are now looking forward to the 2014 FIFA World Cup
Brazil™.
Linking up with football’s most important, high-profile showcase
is a natural association for Visa, one of the most recognised and
trusted financial services brands in the world. Our sponsorship
builds further recognition for the Visa brand, as well as driving
Visa product acquisition and usage for our members, and helping to
motivate employees.
Football is the lead sport in virtually every European market,
so our partnership with FIFA creates a series of unparalleled
opportunities for our members, who can use the association with
football to deliver value for their cardholders, retailers, and
their businesses.
As FIFA’s exclusive financial services partner, Visa is the only
payment card accepted onsite for retail sales at all FIFA
competitions. Visa creates and manages the entire payment system
infrastructure throughout all FIFA World Cup venues.