What we do
Visa Europe enables thousands of competing banks to serve the needs of millions of cardholders and merchants.
Visa itself does not issue any cards. We don’t sign up any merchants. We don’t have a role in determining cardholder or merchant rates. This is all done by our member banks.
Our role is to provide the products and services that make transactions fast, secure and convenient.
To do this, Visa connects four groups of business and individuals in the transaction process:
- Issuing banks
The banks that issue Visa cards to their customers. - Acquiring banks
The banks that sign up merchants to accept Visa payments. - Cardholders
The people who use Visa cards to make fast and secure electronic payments. - Merchants
Businesses that accept Visa cards can benefit from increased speed, efficiency and security, together with guaranteed payment.